Wednesday, November 10, 2010

Friday, October 16, 2009

PAGE RANK - Dynamic or Static

'PageRank' a little word and the little "Green bar" is more little then the word. It looks like a little bar but plays a big role when we measure the value of our webpage.

It’s probably just the Google Dance "I mean the Google PageRank" update still going on. When you watch your website's pagerank you noticed this, doesn’t it seem that PageRank is dynamic now rather than static in-between updates?

I notice this many time, when I open the website in the morning, PageRank is lower across the board or sometime it's higher then previous day, if fluctuates. Could this mean that PageRank is changing based on live data rather than remaining static even though the underlying values it represents are constantly changing? Would this be a good thing?


PageRank plays a important role when we trying to exchange links with others. For the link sellers it would have an impact. Instead of stating you have a PageRank of 4 to potential link buyers you say your PageRank fluctuates between 4 and 6. It would also provide more meaningful statistics as you could tell when your site was rising in Google as the PageRank rises on a more current basis. Many of us online related guys believe that PageRank depends on the link value. If we got few links but quality links then the PageRank(PR) will be improve, if we collect backlinks with low PR then we have to collect many backlinks as we could, and as those site's PR become low or high so our site's PR will be fluctuated.



When Google plays with PageRank, all kinds of guess goes on. It really has an impact on us Webmasters. We think and talk about it. We must do it better and When it's happen we have to chase that little "Green bar".

Wednesday, August 26, 2009

"CLOAK" PAGES

In my previous blog-post I told about "shadow domain" and also said "This type of sites called 'cloaked' site" . Some aggressive marketers generate thousands of cloaked pages ("phantom pages") highly tuned for the search engines.


Cloak pages display Web page content differently to search engine spiders than to humans in order to achieve higher rankings in search engine results.
It's a page with more keywords on a subject(according to the web page or the content of the page) tend to rank higher than those with fewer keywords, but excessive repetition of a word makes the Web page look unskilled.

JavaScript and AJAX code are widely used to hide extra text when they detect a user, beside it allow the repetitive text to appear for a search engine spider. In recent days the advance cloaking is known as "IP Delivery" this redirect the visitors to the appropriate Web page based on IP address, this IP is the domain name which we are using to find a website.

According to the search engine guidelines any type of cloaking is bad, are there cases where cloaking might be legitimate. Cloaking is often considered a Black Hat technique, because it tries to trick search engines into giving the site a higher ranking than it normally should. Actually this subject is very controversial and SEO experts continue to debate about when cloaking might be acceptable and when it is not. It's depends on those who already used this and had the results whatever it's bad or good.
At last I say that any type of technique which is called or related to the Black Hat technique shouldn't use for SEO, may it gives us better result but always we have to try so called White Hat technique.

Thursday, August 20, 2009

"SHADOW DOMAIN"

Many of us heard about this type of domain. Shadow domain is a web site set up for search engine spiders rather than humans. Shadow domains are indexed by the search engines just like all other sites on the Web, except the shadow domain is not for human visitors and the content of the shadow domain would look like gibberish. This pages are loaded with extra keywords that make the page look like top-notch content to the spider and help rank the page higher in the search results. This type of sites called "cloaked" site, the pages are known as "phantom pages."

In highly competitive areas the technique is used. It drives traffic to the targeted domain, and invisible to the end users but rarely caught. Shadow domain redirect human visitors to the **main domain for which the shadow domain had created.

The key here is not javascript as I know. The domain owner set up the shadow on their own server and use the script to redirect, this is invisible to the human.

Actually the key to a good shadow domain is the ability to redirect a human to the real Web page upon arriving on the phantom page, beside it the more interesting thing is, it lets the search engine spiders to scan the page. Is not it so interesting?

Thursday, August 13, 2009

USING COPY IN LANDING PAGE

To create a high-converting landing page is in regards to how much copy we would use?

Ok, at first we consider what is or are our prospects and how much we need to say about our product and services. According to my thought we can use AIDA formula.
First we should capture the attention of the visitors and make the interest for our product and services then grow desire, and call for action.

At first we may have some questions:

  • Why do I need your product?
  • Why should I wait for it?
  • Why should I pay more for your product?
  • Is it still effective (suppose, I don't trust natural products)?
If you're selling a complicated product people may not even know they have need for.
The visitors or the customer wonders whether, "Is it worth the investment," "Do I (customer) really need it to get results?" and so on.

So, Simply put, don't be afraid of using long copy. Aim to say what needs to be said to move to the next step, just it. If you have some doubt then simply use website optimizer.

Tuesday, July 28, 2009

TIPS TO INCREASE CONVERSION RATE



TURN YOUR SOCIAL NETWORKING FRIENDS INTO YOUR CUSTOMER.

Increase your conversion rate through social networking sites. Social networking site helps to generate the traffic to your website and if your conversion rate is good then you will have them as your customer.

First thing you need to know which social bookmarking or networking site is better for your website and after you created your account there make sure about the category. It should be according to your website's theme. Because you will found your visitors there. People have different thought and different hobbies so they visit/create their profile according to their thought and hobbies and...etc.

According to my thought Social Networking is a fun likewise.
Isn't it?
You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos and...

The landing page of the social networking site is so vital for your website. It's a special page on your web site or blog designed specifically for your social networking friends.
It should be something like your websites index page which people see first.

What the heck is a social networking landing page?
Well, it's a special page on your web site or blog designed specifically for your social networking folks. This special page continues the conversation you started on other social networking sites. You should designed the landing page and make it more attractive (just make it catchy) also. whether it's your prospects clicking on a Google Ad (if you using Google AD there).
I have seen many people end their social networking friends to their home page or their blog / s, even I do. You see, the home page of your web site or the first page of your blog is more general. It has to be.
You don't know how people are finding your site. They could be on it because they just read an article by you or someone referred you. You have to keep it generic about the problems you solve and the solutions you are providing. Always try to push them to give you their Email address.

After creating a landing page specifically for your social network folks that continues the conversation started in the social networking scene, you'll be that much nigher to transmuting them into eventual customers.

All we know that Social Networking is all about to build a relationship(friend or etc) and through it people naturally support you and may be become your customer.
Many people use different process to increase the conversion rate through social network . But Social Networking is become so popular in now days so we can use this opportunity and will have the result.

Monday, June 22, 2009

SEO Tips


Boost your Alexa rankings instantly

Alexa rank is one of the important criteria used to judge your website by advertisers and other webmasters.


Alexa’s ranking algorithm ranks websites using the data it receives from the Alexa toolbar. Unfortunately not all people who may visit your website have Alexa toolbar installed, because of which those visitors won’t be noticed by Alexa. However there is another easier way to make sure that all your website visitors get noticed by Alexa. That can be done by simply placing the
Alexa widget on your website. This will ensure that every unique visitor and page views get counted by Alexa. This method will show instant results and you will notice the benefits from the first week itself.

Now just get the ALEXA WIDGET code and make it easy.
http://www.alexa.com/siteowners/widgets